Last week was Living Wage Week, and it was a good week for the Brighton & Hove Living Wage Campaign run by Brighton Chamber
They had their 300th employer sign up to the campaign, Flowers Unlimited. They now have 307 sign ups, and nearly 3000 salaries have been raised as a result.
The new annual rate was announced last week and is £8.45 per hour outside of London. The business-led campaign has been hugely successful at putting Brighton & Hove on the map as a great example of how paying the Living Wage can be the norm. Brighton Chamber recently did a survey of the businesses that are signed up to the campaign, to ask them what it’s meant to them. Here are some of the things they said:
- 70% of businesses noticed a positive impact on their staff.
- 60% of businesses noticed a positive impact on their business.
- They went on to say that staff morale improved, productivity levels and quality of work was higher and employee retention improved.
- 36% of businesses use their Living Wage employer status to recruit new members of staff and 32% have used it to win new customers, tenders or bids.
Other benefits of signing up to the Living Wage Campaign included: gaining a platform with a wider audience,
- being a differentiator between competitors and
- improved brand consumer awareness.
For more information and to sign up www.livingwagebrighton.co.uk or follow the campaign on Twitter @BHLivingWage.
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Brighton & Hove Chamber of Commerce