According to a report by the regional tourist board Tourism South East the number has dropped by almost 1 million people [9%] in one year with tourist spend declining by £14,5m in the same period.
In 2015 there were 9.1 million tourism day trips to the city - down from 10 million tourism day trips in 2014, a fall of 9%. The reasons mooted include the weather, a tired tourism offering, lack of marketing, transport issues and crowded beaches depending on who you ask. University of Brighton tourism lecturer Nigel Javis suggested that younger visitors are no longer attracted to the seafront and "the tourism offer is just seen as stale".
A spokesman for the council said: “In Dec 2015, Brighton and Hove was named one of the best tourist locations in the world by users of travel website TripAdvisor, and this is borne out by the rise in the number of people staying overnight and longer.
“This rise has also meant the amount of money coming into the city from tourism has remained the same as overnight stayers spend more than day trippers by using our hotels, restaurants and shopping facilities.
“On the other hand, day trippers tend to make a decision to visit somewhere on the day which can be hugely affected by the weather, and unfortunately last summer’s weather wasn’t as warm as usual.”
Visitors coming to the city in 2014 spent more than £850 million each year, but that figure was also down last year by 1.7 per cent compared to 2014 - a loss of more than £14.5 million to the economy.
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