Business and tourism leaders in the city have welcomed news that British Airways is sponsoring the i360 in Brighton.
Gavin Stewart, CEO of the Brighton & Hove Economic Partnership, said, “This sponsorship take us to a new level and reinforces the fact that Brighton & Hove is a key player in British tourism. It will help build the city’s profile further on the national and international stage.”
Jeremy Ogden, Chair Brighton & Hove Hoteliers Association, said, "I am delighted that British Airways has chosen to be the headline sponsor for the i360. It will be very exciting for the City when it opens next year and I hope the combination of this unique attraction and the global BA name will raise the international profile of Brighton and encourage even more people to visit our unique and wonderful city.”
Andrew Comben, Chief Executive of the Brighton Dome and Festival, said, “Thanks very much for sharing this, which is indeed terrific news! It's great that you've managed to associate with such a major brand - that can only be positive for the city as a whole and I hope might entice others to view Brighton differently. Many congratulations!"
Andrew Mosley, General Manager of The Grand Brighton, said, “I feel that the partnership with BA further underpins the profile of the i360 and I very much hope that this in turn will encourage even more visitors to come to Brighton.”
Julian Caddy, Managing Director of Brighton Fringe, said, “I'm really pleased about this, both for the i360 but also for Brighton as a whole - and, by association, it’s a shot in the arm for Gatwick too.”
Last week when the announcement was made to press,
Cllr Warren Morgan, Leader of Brighton & Hove City Council, said, "I've always advocated private investment in the i360, so I welcome the sponsorship from British Airways who are a major employer in the city region.
“Their involvement will help cement Brighton and Hove's position as a major tourist destination, and fits well with our announcement two weeks ago that we as a council are backing the expansion of Gatwick with a second runway."
Geoff Raw, CEO of Brighton & Hove City Council, said, “The i360 business plan included sponsorship income and we are pleased to see the team delivering on their projections.”
Opening next summer, the British Airways i360 viewing pod will cruise up to 450 feet high where guests on board can enjoy breathtaking 360 degree views of the stunning Regency city and surrounding South Downs and Sussex coastline.
The attraction will be the world’s first vertical cable car and includes a stunning new venue on Brighton beach, with a brasserie with sea views and an outside beach-side terrace serving food from “Sussex’s larder” with signature dishes from MasterChef: The Professionals Winner Steven Edwards.
The beach building also encompasses a range of facilities for visitors including a gift shop; an exhibition; hospitality rooms for 10 to 1,000 people; and an indoor kids play zone.
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