Brandwatch, the social media monitoring company based in Church Street, Brighton, has announced it has completed a deal with Partech Ventures, Highland Capital Partners (Europe) and Nauta Capital.
The funding will be used to develop the company’s products and it plans to open more offices following its launch in Singapore earlier in the year.
Omri Benayoun, general partner at Partech Ventures said: “We decided to invest in Brandwatch because of its incredibly strong vision, technology and team. Social data is driving the future of every business function from marketing and sales to customer service”.
The company already works with household names in the Creative, Digital & IT [CDIT] sector including Samsung, Sony Music and Cisco Systems. It creates software to help marketers capture, analyze and share global online reach and brand awareness.
Giles Palmer, Brandwatch chief executive, said: “This is another big milestone for us.
It’s a substantial investment from a great firm, Omri and the Partech team are world-class
Read related items on:
Communications, IT and new media