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News - 20 January 2015

Swedish gaming studio invests in Brighton

MAG Interactive has announced a strategic investment in a new UK studio, Delinquent based in Brighton.

Following the success of their franchise Ruzzle, MAG Interactive is now expanding its strategic reach and competitive advantage.

MAG Interactive is an independent Swedish gaming studio that taps into the universal appeal of casual games. Based in Stockholm,
MAG Interactive focuses on the social and competitive elements of mobile gaming: challenging and engaging millions of users from all over the world.  

The company is best-known for its first game, Ruzzle, which launched in March 2012, and quickly became the fastest-growing word game in the history of the App Store. The app has exceeded 50 million downloads, and more than 20 billion rounds of  Ruzzle have been played across the world.

In 2014,  MAG Interactive won TNW Europe 2014’s Tech 5 start-up competition, as well as being listed as one of Europe’s hottest start-ups by Wired UK. In November 2013, MAG Interactive secured a $6 million funding round, led by Nokia Growth Partners. In May 2014,
MAG Interactive also announced a partnership with High Noon Entertainment that will see the Ruzzle series developed and expanded into a format designed for broadcast and cable networks.

Delinquent is home to a 12-person team with leadership hailing from PopCap, EA, Mind Candy, Relentless and Activision and includes senior experience on titles such as Peggle, Bejeweled and Plants vs Zombies.

Daniel Hasselberg, CEO and co-founder of MAG Interactive who will now join the board of Delinquent, said: "There's a strong fit between the culture of our studios. Our plan is to individually and collectively disrupt some of the established genres in casual free-to-play”.

“Delinquent pitched us on their ambition to add genuine innovation into game genres we know and love. After spending time with the team and playing early builds of what they're producing, we believe they can truly do that."

"The ongoing success of our franchise, Ruzzle, and its expansion Ruzzle Adventure has given our team an enormous amount of experience developing, publishing and growing games. We believe that sharing our expertise with a trusted and strategic partner will enable both studios to build more hits with even greater potential".


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