The campaign in Brighton & Hove is gaining momentum and should be starting to secure its place on every company’s agenda when discussing staff salaries.
The Chamber of Commerce is currently running the Living Wage Campaign on behalf of the Council, asking employers to voluntarily pay their staff £7.45/hour or more. This is the rate that has been calculated for someone to live 'out of poverty' in the city.
The campaign was launched less than a year ago and this week a new campaign video has been released. With over 75 businesses already signed up and larger companies now giving it serious consideration the team behind the campaign believes it is getting the local awareness it deserves.
The initiative does not pressurise anyone to sign up as it is recognised that not every employer can pay the Living Wage for a wide variety of reasons. However it is an awareness raising campaign because it is well recognised by many successful businesses that customers increasingly consider ethical purchasing standards such as fair trade, and corporate social responsibility in general to be important.
Any business which falls too far behind on this perception potentially stands to lose market share, as increasingly ethically aware consumers put their money where their mouth is. The success of ‘fair trade’ and ethical product outlets in Brighton and Hove, with growth above the overall consumer goods baseline supports this strongly. The Living Wage Campaign offers businesses a FOC opportunity to put a ‘feather in their cap’ and in a fair trade and One Planet Living city the Living Wage brings these benefits back home. Fair trade is not just about coffee farmers in developing countries, but intrinsic to the way we live and work in our city too.
In the long run this will mean that more people will be out of poverty and can spend their money locally. Local businesses will benefit. It’s a winning spiral and one that should be going upwards.
Recent sign ups include Face Media Group, Brighton Women’s Centre, hiSbe, Brainwaves, Leapfrogg Ltd, Silicon Beach Training, Mayo Wynne Baxter LLP, East Sussex Credit Union Ltd, Brighton and Hove Independent, Rockinghorse, Robinson Low Francis, RDF Group and award winning - Sitevisibility.
For the full list and to watch the new promotional film about the Brighton Living Wage campaign go to www.livingwagebrighton.co.uk
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Brighton & Hove Chamber of Commerce
Brighton & Hove City Council