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News - 11 January 2013

Big bucks for creative digital sector

Digital membership organisation Wired Sussex and Brighton & Hove City Council have successfully secured £650,000 of EU INTERREG funding to support the creative industries in the city as part of a £6.4m project called Recreate.

The project will see a new learning and support centre called ‘Fusebox’ for start-ups and existing businesses in the creative and tech sectors based at New England House. It seeks to address the issue that most business support models are based upon the needs of large companies in stable markets. But at the smaller end of the spectrum digital business often operating in a disruptive environment need a different approach.

The FuseBox is about enabling real businesses to meet real challenges. It will:

  • Host and provide assistance to start-ups from the creative, digital and tech sector
  • Deliver learning and support to existing creative and digital companies and freelancers
  • Provide venue facilities to creative and digital community groups
  • Act as an influential knowledge hub for disruptive business thinking

It will be underpinned by a collaborative and cross-disciplinary approach to business support, drawing inspiration from a range of sources. For instance the project has engaged with D-school at Stanford, Hyper Island, Kaos Pilots, Brighton based BIMM and others to understand how they have developed new effective, practitioner led learning models.

If you want to work with Wired Sussex to create something which not only delivers valuable support to creative, digital and IT businesses locally, but also becomes an internationally influential way of providing a different kind of business assistance, then email

Meanwhile the wider ‘ReCreate’ project will deliver new work, exhibition, studio and learning spaces for creative entrepreneurs from the arts, creative and digital industries.

Unused or unusable spaces in the city will be creatively brought back into use via a brokerage scheme that will see empty retail premises potentially being used by artists and creative industries to showcase their work. A ‘pop up’ shop scheme will help to ensure that empty premise are well used. This will also support the development of the New England Quarter, and in particular New England House, as a hub for the creative, digital and technology sector.

Read related items on:
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Communications, IT and new media
Brighton & Hove City Council
Wired Sussex

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