Brilliant Brighton, the city’s Business Improvement District has reached a formal operating agreement to manage on-street charity collections in Brighton city centre.
Charity fundraisers, or ‘Chuggers’ will now be held accountable thanks to a list of requirements that has been drawn up in consultation with Brighton BID, businesses and the Public Fundraising Regulatory Association - the body that regulates Chuggers.
Until now, there has been no official agreement in place and charities could send as many fundraisers to the city’s streets as they wished. On top of that, the areas that they could use once here had no demarcation, meaning that everywhere was fair game.
The agreement, which is now in place seeks to not only reduce the numbers of Chuggers that can come to the city, but also puts in place caveats as to where they can go when they are here. The agreement sets out the locations that charities will be allowed to fundraise in and in some cases bans them from even setting foot in others. The North Laine area is now completely out of bounds to Chuggers, as is much of the Lanes, meaning that visitors and locals will be able to enjoy the unique atmosphere that Brighton has to offer unhindered.
In other areas the numbers of chuggers have also been reduced and in some instances areas within streets that they can use have been significantly curtailed.
Gavin Stewart, BID Manager said, ‘This agreement is great news for the city. If Chuggers step out of line, the PFRA will be able to put sanctions in place to deal with the infringements. Businesses, visitors and locals now also have a means to have their voice heard should they wish to complain about a charities fundraising techniques. This agreement is not about saying that Brighton is closed to charities, but it does level the playing field so that everyone knows what parameters they should be working within when they are here.”
To make a complaint, please call the PFRA (Public Fundraising Regulatory Association) directly on 0207 401 8452. For a full breakdown of the agreement, click here.
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Public Fundraising Regulatory Association