City College Brighton and Hove has announced the launch of the Sussex Digital Media Apprenticeship - a new apprenticeship for the digital era developed in response to employer demand in the city's thriving creative and digital sector.
The Apprenticeship builds on the success of the Digital Media Apprenticeship launched by Skillset, National Apprenticeship Service and Creative Process at Apple’s headquarters in 2009. Since then it has been embraced by hundreds of companies from large media corporations (BBC, Reuters, Channel 4, IMG World, ITN, Ogilvy, EMI Music) to many more SME businesses, social enterprises, charities and start ups across a range of different sectors.
“The College has already got 800 apprentices working with employers across Brighton and Hove and it’s clear that the creative and digital sector is a critical area for future skills and growth”, said Jack Hiett, City College’s Digital Media Consultant.
"The apprentices that we place with companies are from a digital generation and they’ve got amazing intuitive skills when it comes to using internet, social media and digital technologies. They’re creating and consuming media in ways that were unimaginable just ten years ago and reflect how young people interact with the market so they’ll be an incredible asset to the companies that take them on as apprentices.”
In Brighton, Digital Apprenticeships are being supported by iCrossing, the digital marketing agency that specialises in search, social, and creative services.
"Some 35% of all video game sales in Europe were developed in the UK and UK Digital Marketing and Advertising is still growing by 5% or more despite the recession" said iCrossings’ UK CEO, Paul Doleman.
Arts Council England, South East is also supporting the Digital Media Apprenticeships launch at City College as part of its commitment to a healthy and vibrant creative sector. Sally Abbott, Regional Director at Arts Council England, South East, said: “The Arts Council is currently working with its partners towards a national programme of support for creative apprenticeships, which will ensure fairer entry routes into the creative and cultural sector at a time when such opportunities are few. ‘It’s fantastic to see Further Education institutions like City College taking a leadership role in ensuring the workforce of tomorrow is highly skilled and capable of helping to drive economic growth. We wish them and the young people they will work with every success.”
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City College Brighton & Hove