The sale price will include 18 themed attractions and rides, two amusement arcades, a variety of retail outlets, two themed bars and a fish & chip restaurant and the entire issued share capital of the Brighton Marine Palace & Pier Company, which was established by Act of Parliament nearly 125 years ago to develop and operate the pier.

The Pier is the third most visited tourist attraction in the UK and, in the peak of summer, it employs more than 300 people.

GVA Humberts Leisure is marketing the venue and advising the owners, the Noble Group.

David Biesterfield, Noble’s development director, said: “Brighton Pier is unique: a dynamic, modern business based on and sustaining our heritage. Since 1984, Brighton Pier has re-established itself as one of the UK’s leading attractions in one of the country’s most popular and forward looking city resorts.”