In 2009 HSBC sponsored a report into the future of business in the UK. It predicted the emergence of Brighton as one of five UK "Supercities" led by the alternative economy. A new update has been published continuing the same theme.
Despite the ravages of the recession, the report still identifies Brighton & Hove as having the potential to be an "alternative super-city", a dynamic centre for innovative companies forging novel ways of doing business.
It also suggests that Brighton & Hove is already the "capital of the UK's rebellious alternative economy".
Author Martin Raymond has coined some new vocabulary - "Tradicals" and "Exportential" - specifically to describe the way future companies will do business in future supercities.
Click here to download Future of Business 2011
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Brighton and Hove Economic Strategy