the Business Forum and
the Economic Partnership
in Brighton & Hove
Homepage    BCRP Intranet    Funding    Events    Knowledgebase    Links    About us     Contact us
Key projects



Workforce development 


Business &

Property &
Development sites




Consultation opportunities

Brighton & Hove Business Forum
8-11 Pavilion Buildings, Brighton, BN1 1EE
Tel: 01273 735442
Email: info@brighton

© Brighton & Hove
Business Forum

News - 13 May 2011

Brighton's Royal Pavilion benefits from staycation

Visitor numbers at Brighton's historic Royal Pavilion were up by more than 30,000 to 313,360 last year (2010-11), thanks to new exhibitions and more people holidaying at home.

Use of social media such as Twitter and Facebook to promote the Royal Pavilion to a wider audience; improvements to the group bookings system; and a winter ice rink which helped to raise the attraction's profile, also contributed to the 10% rise and the highest visitor numbers for a decade. Publicity generated by the new Brighton Rock film - which features the Royal Pavilion - is also expected to benefit visitor numbers this year.

Brighton & Hove City Council owns and runs the Royal Pavilion, along with Preston Manor, Brighton Museum & Art Gallery, Hove Museum & Art Gallery, and the Booth Museum of Natural History. Combined attendances for these cultural attractions were up from a total of 594,881 in 2009-10 to 621,969.

Popular displays boosting attendances at the Royal Pavilion are a new permanent gallery charting its remarkable role as an Indian Military Hospital during World War One; and the current exhibition, Dress for Excess - Fashion in Regency England, which celebrates the life of George IV, who created the Pavilion as his seaside residence, through the clothes of the period. Dark Day in Paradise, an art installation which ran until January, was also a popular draw.

The increase in visitor numbers was almost entirely due to an increase in visits by UK residents. Brits visiting the Pavilion rose by 30,000 as more people chose a 'staycation', because of concerns about the recession, exchange rates and airport disruption. More Brighton & Hove residents also took the opportunity to visit the royal palace on their doorstep, with visits up by 8% to 11,800*.

Other visitors were drawn from across the world, with the highest proportion from Germany and France followed by, Italy, USA and Canada. The Royal Pavilion's popularity with German and French visitors follows a high profile Brighton & Hove marketing campaign in northern Europe by VisitBrighton, the council's tourism service.

Hove Museum & Art Gallery also saw a big increase in visitors, up from 40,056 to 44,542, thanks in part to the success of family activities and events at the museum, where one of the highlights is the Wizard's Attic toy collection.

David Murray, Brighton & Hove City Council's Strategic Director Communities, said: "The Royal Pavilion really is the jewel in the city's crown and we are delighted more and more people are taking time out to visit this unique building.

"Along with visitors from across the world, we have been pleased to welcome more Brighton & Hove residents, either making their first visit to the Royal Pavilion, or returning to take in new exhibitions which provide an extra insight into its colourful past."

He added: "The Pavilion and the city's museums provide a rich mix of culture and heritage for local residents and visitors and the early signs are that visitor numbers will remain strong this year."

Read related items on:
Tourism, entertainment and hospitality
Brighton & Hove City Council
Royal Pavilion

Browse our business Knowledgebase or search by keyword


13 December 2017
Ethical Food StartUp Programme - Idea Generation Workshop
12 December 2017
Utilise Plus launch programme of energy efficiency grants and business support for SMEs 11 December 2017
City Centre Vacancy Rates Drop Slightly From Sept 5 December 2017
Innovate UK Announces Sector Competitions in Manufacturing and Infrastructure Systems 5 December 2017
GDPR, steps to early compliance 1 December 2017
The 29th Sussex Business Awards 2017 Winners Announced 1 December 2017
Old tech gear? Give IT a new lease of life 29 November 2017
Driving for Better Business Campaign launches 29 November 2017
ARKA Funerals sponsor Burning the Clocks 2017 with 'In Memory' lanterns 27 November 2017
Govia Thameslink launches third consultation phase on once-in-a-generation timetable restructure 23 November 2017
Coast to Capital Launches Brighton Mainline Alliance 22 November 2017
Calling all UK companies that have transport, parking and commuting issues to address 15 November 2017
Start-up Challenge Business Competition Offering £10,000 Investment to Young Entrepreneurs 15 November 2017
IUK Announces £10 Million Innovation Loans Infrastructure Systems Funding Competition for UK SMEs 15 November 2017
Sussex Food and Drink Grand Finalists Celebrate Success 10 November 2017
Meaning conference confirms speaker line-up: breeding a new army of business activists 10 November 2017
Positive body image documentary screening at Hove school 8 November 2017
Material Practices: Painting and Printmaking at the University of Brighton - Private View 8 November 2017
Economic Partnership kick starts city strategy consultation 8 November 2017
GTR respond to positive ASLEF referendum result 7 November 2017
350th employer signed up to the Brighton & Hove Campaign 7 November 2017
Rampion announces £4 million community fund 6 November 2017
The First Gamification Conference comes to Brighton 3 November 2017
Shoreham Port Welcomes New Commercial and Operations Director 2 November 2017
Burning the Clocks launches Crowdfunder for 2017 2 November 2017
The Gatwick Diamond Business Awards are now open for Entries 31 October 2017
Brighton Based Paxton Open New Centre for Technology & Innovation 27 October 2017
Adventures in risk taking for high growth businesses 27 October 2017
Can your business benefit from offering a 'world of work' experience? 27 October 2017
The Small Business Saturday Bus Tour launches across the UK for its fifth year 24 October 2017
Business Networking & Case Study Visit with the Sustainable Business Partnership 24 October 2017
Could you use an Energy Saving Workshop? 17 October 2017
Peter Blake raffle raises £2,290 for Middle Street School 17 October 2017
AMEX named major sponsor of city's bike share scheme 16 October 2017
Ropetackle Business Friends scheme 4 October 2017
BTN BikeShare: a successful first month 3 October 2017
PLATF9RM open at Hove Town Hall 28 September 2017
Green Light for Preston Barracks and Moulsecoomb Campus Regeneration 28 September 2017
Local success story Giggling Squid at the Brighton Summit