A giant ferris wheel, expected to attract around 250,000 customers a year, should be operating on Brighton seafront this summer.
Brighton & Hove City Council’s planning committee has approved an application for the 45m-high structure, known as the Brighton Wheel.
Located 100m east of Brighton Pier, at full capacity it would carry around 280 passengers in 36 cabins for an 11-minute ride. Opening hours would generally be 10am to 11pm, every day, year-round. Developers are expected to start work soon and have the attraction ready during the main summer season.
Permission is temporary for five years. A condition of the consent is that the structure is removed by May 2016.
In their report recommending approval subject to certain conditions, planning officers said the wheel would boost the local tourism industry and help regenerate the eastern part of the seafront.
Operators will be required to put in measures to minimise noise and improve public transport to the site.
A council spokesman said, “We had to weigh up the pros and cons of this scheme and there were many people making representations on both sides.
“We felt that on balance the advantages outweighed the disadvantages, especially given that this is a temporary consent. We’re still hopeful that the i360 viewing tower will be delivered at the West Pier site. But for now this attraction will bring some benefits to the seafront and help our local businesses through the recession.”
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Brighton & Hove City Council