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News - 18 March 2011

Hove Promotes Better Cycling Awareness

Cycling issues in Brighton and Hove have given rise to considerable negative press over recent months. Plans are now being made for Hove to host a Cycling Awareness Fun Day in June to promote safe, informed, and courteous cycling.

National Bike week takes place from 18-26 June, and George Street will be attracting the crowds to a brand new event on Saturday 25 June to meet the experts between 11am and 3.30pm. Participants currently include the Red Watch from East Sussex Fire & Rescue Service , Brighton and Hove City Council’s Road Safety Team, and our friendly local PCSOs from Sussex Police, as well as other cycling organisations and retailers.

There will be an opportunity for cyclists to try an ‘exchanging places’ initiative, by sitting in the cab of an HGV supplied by Cemex (a building solutions company), so that they can see the blind spots for themselves. Cemex are extremely proactive in promoting safety for cyclists and also produce their own leaflets on the subject of blind spots.

Free safety leaflets and cycle maps will be handed out by the Road Safety Team, and Sussex Police have offered to provide coding stickers for bikes to help deter cycle thefts. There will be other freebies available on the day such as bells, safety fluorescent strips, and bike MOTs.

An exciting new design concept to improve the ‘urban cyclist’s awareness’ is currently being worked on by second year Brighton University student, Emily Sophie Brooke, and a working prototype and exhibition material are likely to be completed in time to launch to the public at this event.

The Cycling Awareness Fun Day is being organised by Maddy Carr, Hove Town Centre Manager and Chair of the Local Action Team, which recently identified cycling issues as one of the Top 3 concerns of Central Hove residents.

Maddy said “We’re lucky in Brighton and Hove to have a council that trains nearly two thousand children a year in schools on Bikeability courses, but with the ever increasing number of vehicles on our roads and a limited number of cycle lanes across the city, it is imperative that we continue to offer information and support to cyclists of all ages to reduce accidents and save lives. Our Fun Day is designed to entertain as well as educate all road users”.

If you are a retailer selling bikes and cycling accessories, or an organisation that promotes road safety and would like to take part please contact Maddy at or telephone 01273 735442.

Read related items on:
Bike Week
Brighton & Hove City Council
George Street

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