Traders placing A-boards or displays on the public highway in parts of the city are currently required to display a licence, and businesses have recently been informed that the Council’s Licensing Zone is being extended to include Church Road, Hove, with effect from 1 April 2011.
All businesses in Church Road (from Palmeira Square through to Sackville Road)have been sent a letter explaining that there is a need to control street hazards for partially-sighted and blind people, other pedestrians and wheelchair users.
Following concerns raised by some retail members of the Hove Business Association (HBA) a meeting was arranged with David Fisher, Senior Highway Enforcement Officer together with Maddy Carr, Hove Town Centre Manager, Andrew Nichols, Chair of HBA, and Vice Chair, Jill Humphrey to find out more.
David explained that the rationale behind the inclusion of Church Road was primarily to comply with the Disability Discrimination Act. (See earlier story in Knowledgebase, dated 3 February 2009, entitled “New ruling on A-boards – have your say).
The Licensing regulations include tables and chairs and shop displays as well as ‘A‘ Boards, and the council has worked out a scale of charges that will only cover the cost of enforcement as EU regulations do not allow the council to make a profit from them. The cost of licensing an ‘A’ board will be £70 for the first year, and £49 to renew the following year.
Remote ‘A’ Boards (those more than 5 metres away from the premises) will be banned from 1st April.
A copy of the Council’s ‘A’ Board application form, together with the Terms & Conditions can be downloaded by clicking on the link below. (Microsoft Office Word 97 – 2003 doc, 83.5 MB, 4 pages).
By regulating the size of the objects allowed on the highway, and allowing for a clear passageway of 1.3 metres, the council also felt that this would reduce the risks to the public, as well as the negative effect on unlicensed traders in an increasingly litigious society. Only a small number of complaints have been received from the public about obstructions, and clear regulations allow the council to address those complaints effectively. The result should be cleaner and tidier streets and better access for everyone.
Application forms have been sent out and retailers have until 14 March to return these before the new rules come into force on 1 April 2011. Further information can be found on the council website: http://www.brighton-hove.gov.uk/index.cfm?request=c1105921
Any Church Road businesses needing clarification as to what is allowed under the new regulations, should contact the Highway Enforcement Team on 01273 292071.
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Brighton & Hove City Council