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News - 7 February 2011
Gary Peters. MD of

Bright employment prospects in the city

With nationwide anxiety about the job market running rife, a recent survey of Brighton & Hove businesses has indicated a bright-looking future for jobs in the city. According to a survey by more than a third of employers plan to create new jobs and take on new staff over the next 12 months. Only 4.3% said they were looking to reduce staffing.

The survey found that 61% of employers are "cautiously optimistic" about the next 12 months, while 18% expected quicker expansion. A significant number (53%) of employers think Brighton and Hove has its own micro-economy, with businesses – especially those in the digital sector – bucking national trends.

A parallel survey of employees also showed an optimistic outlook, with a swing towards people improving their work-life balance by finding local jobs instead of commuting to London, despite the capital's higher pay levels.

More than 80% of commuter respondents were seeking a shorter and easier journey. This trend may be influenced by the recent rise in train fares, although 25% of respondents believed the Brighton & Hove work environment offers a better quality.

Gary Peters, founder of, said: "At present, unless you're the government, it's normal to paint a gloomy picture about the UK's employment prospects. Unemployment is rising and we face a year of public sector job cuts and redundancies. While most people assume that this will further dampen the economy, making a double-dip recession more likely, the government is suggesting that the private sector will create more jobs and absorb the public sector job losses.

"This notion has been rather scorned by pundits and the public alike but our survey shows that in Brighton & Hove, the private sector may actually deliver. Public sector job losses in the city have yet to be announced and things may be muddied by the local elections in May, so nobody can predict exactly what will happen. But the survey of local employers suggests that the job market in Brighton and Hove is much sunnier than expected, with the private sector set to expand its recruitment during the next year."

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