Dame Judi Dench and a host of other stars are to feature in a £100m advertising campaign designed to capitalise on royal events over the next two years and attract visitors to the UK. With the Royal Pavilion, one of the most complete Palaces in Europe, the city could benefit from the national campaign.
The Judi Dench advert will be shown around the world just days after the wedding of Prince William and Kate Middleton on 29th April is expected to draw a global audience of a billion people. Then in 2012 the Queen will be celebrating her diamond jubilee which, together with the London Olympics, could be another opportunity to attract fans of Royalty.
In an effort to increase revenues from tourists from £115bn to £188bn over the next decade, the national tourist body VisitBritain has also enlisted Dev Patel, the star of Slumdog Millionaire, Andrei Arshavin, the Arsenal and Russia football player, actress Catherine Zeta Jones and singer Annie Lennox.
The £100m budget will be spread over four years with half of the money coming from private sector sources including British Airways and P&O Ferries. The campaign will target China, Russia and India where the interest in all things Royal ranges from fascination to devotion.
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