Monday 6th December was the busiest online shopping day of the year in the lead-up to Christmas, with £831,000 spent between 1.15 pm and 1.16 pm, making it the busiest shopping minute of the year.
The total spend for what has been dubbed 'Mega Monday' is estimated to be 21% up on last years spend according to figures from Retail Decisions (ReD), a world leader in payment processing.
The October release of ReD's eCSI report revealed that over 60% of people were looking to start their Christmas shopping early, but Monday 6th December was expected to be the busiest in the lead-up to Christmas with the adverse weather conditions possibly contributing to the success of online shopping.
On Monday David Smith, Managing Director at IMRG, said, “Now that everyone has been paid we are seeing online Christmas shopping really burst into life for this year during today’s lunch period. Mondays tend to have the highest spend of the week as people go out to the shops over the weekend and try the products before making a decision. With over half the population of the UK now shopping online, this Christmas looks to be a big one for retailers, possibly even exceeding our estimation of £6.4bn spent online in December.”
This all sounds like good news at a time when the high streets are seriously flagging due to dire weather conditions. However, it is not good news for the many small independent traders who don't have ecommerce enabled web sites and is just another reason why they need to address this urgently.
Read related items on:
Retail, pubs, clubs and restaurants