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News - 29 November 2010

Changing Estate Agent language

Brighton based Bonett’s Estate Agents have recently been the focus of much media attention as a result of the company's desire to reinvent the language used in traditional property descriptions.

Bonett’s campaign has featured on Radio 4 Today programme, Radio 5 Live Breakfast programme, Radio Sussex, BBC TV South Today and print media, including The Guardian and The Daily Telegraph.

Bonett's staff are taking part in a creative writing workshops with Paul Lyalls, organised by New Writing South, an Arts Council funded organisation, partnering arts and business to improve communication. In these workshops, Paul Lyalls has helped Bonett’s staff members to expand their vocabulary by thinking differently about how homes can be described.

Owner Paul Bonett said: “We want to improve the way we describe people's homes; to step away from easy but tired clichés and try to think about what makes each home individual. The first port of call for most people is our website. Our words are what you first see. We want to engage with you more effectively, so we need to sharpen the quality of our language.

Read related items on:
Bonett’s Estate Agents
Bonnet, Paul

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