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News - 29 October 2010
Brighton University: Use of Social Media

Brighton University Offers Social Media Training to Businesses

The Internet is a core place to communicate with customers and suppliers, to market your business and sell products and services. Brighton University are offering a series of sessions to introduce businesses to Web 2.0 services and social media, and to demonstrate what these tools can do for business.

Dr Martin de Saulles, Head of the Division of Information Management at the University of Brighton, and an active user of social media in his teaching and research, recognises the importance of social media in everyday business practice and has written a guide based on interviews carried out with local companies.

As a result, he will be running a new short course, in conjunction with the School of Computing, Engineering and Mathematics, entitled 'What every Business Needs to Know about Web 2.0 and Social Media'.

The course will be run in 5 separate sessions which are self contained so people can choose whether to take all or just some of the sessions. They will run from 16 November through to 14 December, and the subject, time of the session and cost can be found at:

Dr de Saulles said: "Social media and the new generation of web services are now being used by many companies to market themselves, sell products and services and communicate with customers and suppliers in ways that were not possible even 5 years ago."

"It is no longer an option for businesses to dismiss these technologies as a passing fad. Just as e-mail is now an essential communications tool for most businesses so social media services will be over the coming years. This course is designed for people with little or no experience of using social media and Web 2.0 services and will help them understand the potential they offer to their businesses".

Dr Martin de Saulles' guide to social media is free, and can be downloaded by clicking on the link after his name. 


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