The latest retail sales figures from the Office for National Statistics (ONS), published on Thursday indicate that strong retail sales growth in March was Easter-driven. The British Retail Consortium (BRC) has confirmed that this finding concurs with theirs.
British Retail Consortium Director General Stephen Robertson said, ” This confirms the strong retail sales growth seen in March was mainly caused by the distorting effect of Easter. The seasonally adjusted figures actually show growth slowed compared with February.
“There was a big boost to food sales caused by Easter falling a week earlier than last year, with the first half of the Bank Holiday weekend falling into this March’s reporting period. Last year’s very weak performance also helped to flatter the annual comparison.
“Our own figures show most of the sales growth was in the week leading up to Easter. While customers are more confident than they were this time last year, the political and economic uncertainty surrounding the election is holding back underlying spending for now.”
In Brighton the Shopping Festival and other Easter activities sparked an increase in footfall compared with March and February but the figures are struggling to match last years April figures.
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