the Business Forum and
the Economic Partnership
in Brighton & Hove
Homepage    BCRP Intranet    Funding    Events    Knowledgebase    Links    About us     Contact us
Key projects
Crime
reduction
 


Inward
investment
information
 


Licensee
Forum
 

Workforce development 

Transport
 

Business &
climate
change

Property &
Development sites

Business
Improvement
Districts

Housing
 

Strategy
 

Consultation opportunities
 

Brighton & Hove Business Forum
8-11 Pavilion Buildings, Brighton, BN1 1EE
Tel: 01273 735442
Email: info@brighton
business.co.uk

© Brighton & Hove
Business Forum

News - 9 April 2010

Irresponsible drinks promotions could lead to £20,000 fine

Irresponsible promotions including "all you can drink for £10" and "dentist chairs" have been banned under tough new powers introduced on 6th April and announced by Home Office Minister Alan Campbell.

It is estimated that alcohol-related crime and disorder costs the UK taxpayer between £8 and £13 billion a year. The mandatory code introduces five conditions for all alcohol retailers that will ensure consistent good practice and crack down on problem premises where irresponsible drinking could put individuals at risk and lead to crime and antisocial behaviour.

 The conditions now in force are:

  • banning irresponsible promotions such as "all you can drink for £10" offers, women drink free deals and speed drinking competitions. These promotions encourage people to drink quickly or irresponsibly and could lead to crime or antisocial behaviour;
  • banning "dentist’s chairs" where drink is poured directly into the mouths of customers making it impossible for them to control the amount they are drinking; and
  • ensuring free tap water is available for customers - allowing people to space out their drinks and reduce the risks of becoming dangerously drunk.

The remaining conditions come into effect on 1 October to give retailers time to prepare. They are:

  • ensuring all those who sell alcohol have an age verification policy in place requiring them to check the ID of anyone who looks under 18 to prevent under-age drinking, which can lead to antisocial behaviour and put young people at risk of harm; and
  • ensuring that all on trade premises make available small measures of beers, wine and spirits to customers so customers have the choice between a single or double measure of spirits and a large or small glass of wine.

Home Office Minister Alan Campbell said, "Alcohol-related crime costs the UK billions of pounds every year and while the vast majority of retailers are responsible, a minority continue to run irresponsible promotions which fuel the excessive drinking that leads to alcohol-related crime and disorder.

"The code will see an end to these promotions and ensure premises check the ID of those who appear to be under-age helping to make our towns and city centres safer places for those who just want to enjoy a good night out."

Any premises that breach the mandatory code or any secondary conditions that have been imposed will face a range of possible sanctions including losing their licence, having additional tough conditions imposed on their licence or, on summary conviction a maximum £20,000 fine and/or six months imprisonment.

Following a nationwide consultation in 2008 that generated more than 7,000 responses, the Home Office actively engaged with the alcohol industry to develop the final five conditions and to produce a 'best practice' document for all retailers which sets out the best voluntary initiatives that the alcohol industry has produced.

Charlotte Elmer, Heineken UK, said, "We welcomed the opportunity to participate fully in the consultation process on the mandatory code and found the Home Office to be open and responsive in taking on board industry concerns about some elements of the original draft.

"This partnership working approach has ensured the final version of the Code is proportionate, raising standards by banning the extreme end of promotions, such as drink all you can for £10. We do not believe this kind of deep discounting to drive footfall sits side by side with the promotion of responsible consumption. 

"We also welcome the requirement to ensure free tap water and smaller measures are available as another contribution towards making town centres and our night-time economy a welcoming environment for everyone and achieving our shared aim of reduced alcohol-related crime and health harms."

As well as the new mandatory code the government also introduced Drinking Banning Orders (DBOs) on conviction from 1 April on a phased roll out starting in 25 local justice areas. An order will allow magistrates to ban or prevent an individual who has committed a crime under the influence of alcohol, from entering any premises that sell alcohol.


Read related items on:
Legislation
Home Office
Campbell, Alan
Elmer, Charlotte


Browse our business Knowledgebase or search by keyword


Headlines

13 April 2018
Brighton city Centre Vacancy Rates continue to buck national trend
12 April 2018
The Ivy in the Lanes Set to open 2 May 2018 11 April 2018
Free Dr Bike Service Returns 20 March 2018
Brighton named most entrepreneurial city AND second best for student happiness according to Fresh Student Living 19 March 2018
A Meeting with Chris Fox, Lib Dem Peer - Why Business Matters 14 March 2018
Better Business for All Event with BEIS 7 March 2018
Brighton celebrates women in tech as Spring Forward festival returns for a fourth year 6 March 2018
Six months of success for BTN BikeShare 2 March 2018
Sustainability in Action masterclasses for Sussex businesses 2 March 2018
Doing Business in China comes to Brighton 1 March 2018
Brighton & Hove Chamber of Commerce presents: Protecting your brand- a guide for fast growth businesses 1 March 2018
Long haul passengers boost local economy and jobs, according to new Gatwick report on the 'Visitor Economy' 28 February 2018
Save time reporting crime 27 February 2018
Warren Morgan Resigns from Brighton & Hove City Council 23 February 2018
Brighton Technology Company, Paxton Ranks in Sunday Times 100 Best Companies to Work For 23 February 2018
Greater Brighton's Commercial Property Database 22 February 2018
SE-ASSIST - Launch of Loan Capital in Greater Brighton 19 February 2018
House Price update Q4 2017 19 February 2018
What would you do in a crisis? 19 February 2018
The investment journey for high growth entrepreneurs 9 February 2018
Make Change Count 2018 - helping rough sleepers in Brighton & Hove 8 February 2018
Brighton Technology Company Paxton Announces Recipients of New Scholarship Programmein Association with the University of Brighton 8 February 2018
Cyber London Accelerator Invites Summer 2018 Entries 8 February 2018
Innovate UK Launches Strand 2 Emerging and Enabling Technologies Sector Competition 8 February 2018
Success In Sussex As Food And Drink Heroes Crowned Winners 8 February 2018
UK Games Fund - Fourth Round Open to Applications 8 February 2018
Innovate UK & Prince's Trust Launch Young Innovators' Programme 6 February 2018
Brighton & Hove Food Partnership launches 'Kit Out The Kitchen' crowdfunding campaign 2 February 2018
Brighton & Hove Council and Crest Nicholson win £15m government funding to kickstart King Alfred project 1 February 2018
Could a Utilise Plus Programme grant help you? 1 February 2018
Shoreham Port Facilitates Huge Operation 18 January 2018
IUK Announces Collaborative R&D Funding for Connected and Autonomous Vehicles Simulation 18 January 2018
Renault-Nissan-Mitsubishi Launches $1 Billion Corporate Venture Capital Fund for Next Generation Mobility 17 January 2018
PORTlife #17 Newsletter Out Now 17 January 2018
Over £19,000 raised for Burning the Clocks 2017 11 January 2018
Brighton Main Line Improvement Project: Planned closures in October 2018 and February 2019 11 January 2018
Come on in! Fairtrade Fortnight 2018 8 January 2018
Sussex Business SkillSnap targets hospitality industry skill shortage 3 January 2018
House Price update 2017 Q3 20 December 2017
£14.35 Million European Regional Development Fund Launched