Chaired by Simon Fanshawe, the joint Brighton & Hove Economic Partnership and NatWest event at the Hove Centre on Friday morning gave over 150 attendees the opportunity to hear RBS economist Neil Parker give a cautiously upbeat assessment of the prospects of the UK economy over the coming year.
As part of their continuing Be Prepared campaign the Economic Partnership welcomed the opportunity to team up with NatWest/RBS to help inform local businesses about the likely challenges and opportunities over 2010 and the help that’s available to meet them.
Economist Neil Parker predicted that the economy would continue the strengthen and, most importantly, that a double dip recession was not anticipated. He gave a quick lesson on the vagaries of Quantitative Easing [QE] and outlined the upside and downside of pouring £200bn into the economy.
NatWest’s regional director Rob Clare outlined the steps that the bank was taking to support business throughout tough times and Mark Froud gave a presentation on the work of support organisations Sussex Enterprise and Business Link South-East.
|[l to r] Rob Clare, Royston Guest, Neil Parker, Mark Froud|
Motivational speaker Royston Guest from Pti Worldwide spent an entertaining half hour challenging the delegates to look at their business from the customer’s perspective comparing the energy expended on getting new customers with that spent on satisfying [and retaining] existing customers.
A summary of Neil Parker’s presentation is available to download below.
Click here to download summary of Neil Parker's presentation
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