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News - 5 December 2009

Forty Brighton artists supported to raise their game

The Art of Business, a business support pilot for businesses in Brighton's creative industries, culminated in a event showcasing exhibits and displays from many of the artists involved. Over 60 people attended the event on Wednesday 4th December at the Lighthouse in Kensington Street.

The project was run by Creative Development in partnership with the Brighton and Hove Business Forum with funding from Business Link. It was a business support project with a difference in that it began by asking businesses what they wanted and then went on to deliver a tailored service meeting the needs of each of the 40 business that were able to benefit from it.

Almost 100 business applied meaning more than half of them could not be included at this stage. Soozie Campbell, city centre manager, with the Business Forum, said, “We plan to go out to private sponsors to see if we can raise funding to continue to support these businesses. We have already put out some feelers and we've had some very positive feedback so far. There is a lot of goodwill out there and a recognition that the creative sector is key to the success of our city.”

Mike Wenham from Business Link added, “We have created a monster here. The response to this programme has been overwhelming and we cannot now turn our backs on this key sector having opened the floodgates.”

Diana Hudson from Creative Development led the project and brought on board a team of creative industry experts to deliver advice according to the needs of the businesses. Diana has worked on many projects throughout the UK delivering support to creative businesses and has built up a team of associates in the industry. “We have a strong team of specialists who really understand the needs of the creative sector and can deliver on a wide range of topics,” said Diana. “We have yet to be stumped by a business request. If we don't already have the expertise we always know where to find it.”


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