the Business Forum and
the Economic Partnership
in Brighton & Hove
Homepage    BCRP Intranet    Funding    Events    Knowledgebase    Links    About us     Contact us
Key projects



Workforce development 


Business &

Property &
Development sites




Consultation opportunities

Brighton & Hove Business Forum
8-11 Pavilion Buildings, Brighton, BN1 1EE
Tel: 01273 735442
Email: info@brighton

© Brighton & Hove
Business Forum

News - 21 November 2009

Recycling label to reduce confusion

The fiftieth company has signed up to a new, universal on-pack recycling label launched seven months ago by the British Retail Consortium (BRC). Over this time participants have put the label on 50,000 different product lines.

Recent signatories include Pepsi, London 2012 and Yeo Valley. Over 85% of grocery retail by turnover has signed up and a large proportion of non-food retailers have too. A list of members is available at

It’s the first time customers have been provided with standardised information to replace the, potentially confusing, range of symbols previously used. The on-pack label is designed to increase recycling rates by telling customers how likely it is that a particular piece of packaging can be recycled where they live.

Two-thirds of consumers recognise the ‘recycle now swoosh’ on which the on-pack labels are based and it is used by over 90% of local authorities. The aim of the label is to increase the quality and quantity of household packaging currently being recycled.

Anyone who produces packaged products, such as retailers and brands, is being encouraged to participate.

The scheme is being operated by the BRC under a company called OPRL (On-Pack Recycling Label) Limited. WRAP (Waste & Resources Action Programme) provides technical support and monitors the correct use of the label, as well as reviewing changes in local authorities’ recycling capabilities which will determine the labelling category each packaging material falls into.

The new on-pack recycling label has three categories depending on how likely it is that a customer’s local authority will accept specific packaging materials for recycling:

  • Widely recycled;
  • Check local recycling;
  • Not currently recycled.

Dan Norris Environment Minister said, “Retailers and the food and packaging industry are essential in encouraging people to recycle and reduce waste. It is great to see the On-Pack Recycling Label being taken forward so enthusiastically by retailers, and food producers which will help people in recycling their packaging. I hope many more businesses follow their example.”

Stephen Robertson, British Retail Consortium Director General, said, “This is a vote of confidence from retailers and brands in this new recycling label.

“Customer confusion is the biggest barrier to improving recycling rates. Replacing a potentially confusing array of symbols and messages with a single logo will help customers recycle more of what can already be recycled.

“This scheme has the power to make a real difference. All businesses that use packaging should join, as the on-pack label moves to becoming an industry standard.”

Liz Goodwin, WRAP Chief Executive, said, “I applaud the leadership that these fifty companies have shown and encourage others to follow. Consumer confusion is a major barrier to the UK increasing its recycling rates and the retail sector needs to collectively adopt this voluntary scheme to enable all of us to recycle more often.”

Read related items on:
British Retail Consortium
Goodwin, Liz
Norris, Dan
Robertson, Stephen

Browse our business Knowledgebase or search by keyword


16 May 2018
Can you help us help rough sleepers? Search for a venue to provide shelter
15 May 2018
New Research Reveals Cost of Opening A Business in Brighton: £6,000 11 May 2018
Tech firm SaleCycle to open new office in Brighton, creating 30+ new jobs 4 May 2018
Get involved - National Numeracy Day This 16 May 1 May 2018
Barclays' High Growth & Entrepreneurs Awards 2018 launch to celebrate start-up leaders in the UK 30 April 2018
Barclays launches major drive to help SMEs tackle Cymbercrime 24 April 2018
An evening with Chris Fox, Lib Dem Peer 24 April 2018
"A triumph of innovation" 13 April 2018
Brighton city Centre Vacancy Rates continue to buck national trend 12 April 2018
The Ivy in the Lanes Set to open 2 May 2018 11 April 2018
Free Dr Bike Service Returns 20 March 2018
Brighton named most entrepreneurial city AND second best for student happiness according to Fresh Student Living 19 March 2018
A Meeting with Chris Fox, Lib Dem Peer - Why Business Matters 14 March 2018
Better Business for All Event with BEIS 7 March 2018
Brighton celebrates women in tech as Spring Forward festival returns for a fourth year 6 March 2018
Six months of success for BTN BikeShare 2 March 2018
Sustainability in Action masterclasses for Sussex businesses 2 March 2018
Doing Business in China comes to Brighton 1 March 2018
Brighton & Hove Chamber of Commerce presents: Protecting your brand- a guide for fast growth businesses 1 March 2018
Long haul passengers boost local economy and jobs, according to new Gatwick report on the 'Visitor Economy' 28 February 2018
Save time reporting crime 27 February 2018
Warren Morgan Resigns from Brighton & Hove City Council 23 February 2018
Brighton Technology Company, Paxton Ranks in Sunday Times 100 Best Companies to Work For 23 February 2018
Greater Brighton's Commercial Property Database 22 February 2018
SE-ASSIST - Launch of Loan Capital in Greater Brighton 19 February 2018
House Price update Q4 2017 19 February 2018
What would you do in a crisis? 19 February 2018
The investment journey for high growth entrepreneurs 9 February 2018
Make Change Count 2018 - helping rough sleepers in Brighton & Hove 8 February 2018
Brighton Technology Company Paxton Announces Recipients of New Scholarship Programmein Association with the University of Brighton 8 February 2018
Cyber London Accelerator Invites Summer 2018 Entries 8 February 2018
Innovate UK Launches Strand 2 Emerging and Enabling Technologies Sector Competition 8 February 2018
Success In Sussex As Food And Drink Heroes Crowned Winners 8 February 2018
UK Games Fund - Fourth Round Open to Applications 8 February 2018
Innovate UK & Prince's Trust Launch Young Innovators' Programme 6 February 2018
Brighton & Hove Food Partnership launches 'Kit Out The Kitchen' crowdfunding campaign 2 February 2018
Brighton & Hove Council and Crest Nicholson win £15m government funding to kickstart King Alfred project 1 February 2018
Could a Utilise Plus Programme grant help you? 1 February 2018
Shoreham Port Facilitates Huge Operation