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News - 23 October 2009

New Model to deliver Apprenticeship Places for Small Businesses

Government funding has paved the way for more than 950 apprenticeship places to be set up in Sussex, Surrey and Kent.

The apprenticeships will be offered in business administration and law, retail, health and public services and care, IT and telecoms, engineering and manufacturing, active leisure, education, and land-based opportunities.

South East Apprenticeship Company (SEAC), which is being formed by KEITS (Keeping Excellence In Training Standards) and KATO (Kent Association of Training Organisations), will work in partnership with key training providers to offer the additional apprenticeships.

The partners will form an Apprenticeship Training Association (ATA) – a new model designed to help small businesses take on greater numbers of apprentices.

ATAs are companies or partnerships acting as a recruitment agency, placing apprentices with “host” employers. This new model is based on an Australian programme where they provide around 10% of all places. If the host business is unable to continue supporting the apprentice for any reason, they return to the ATA and are re-assigned to another business.

KEITS was one of 12 organisations which won a share of £7m of Government funding to set up the new ATAs and Group Training Associations (GTAs).

Nationally, the new models will help a range of organisations, especially small businesses, to offer over 14,000 apprenticeship places for young people over the next three years, with a focus on opportunities for 16 to 18-year-olds. The apprenticeships will be offered in industries vital for the country’s economic growth, including environmental, creative, engineering, manufacturing, logistics and business administration.

Minister for the South East, Jonathan Shaw, said: “Through Backing Young Britain, the Government is determined to mitigate the worst effects of the recession and to ensure that there isn’t another ‘lost generation’. “This ATA will give the smaller firms in Kent, Surrey and Sussex greater flexibility to take on apprenticeships.

“And it will equip this generation of young people with the skills that employers need for their future success. Together these will help us get on the road to recovery.”

To download a full press release about the apprenticeship places, click on the link below: Microsoft Word Document

For further information please contact: Jane Manning Press Secretary to the South East Regional Minister, telephone: 079 207 51161 or e-mail:

Click here to download

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