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News - 22 August 2009

Signing the way to Brighton’s assets

New signs designed to transform walking routes will soon be appearing in Brighton’s city centre. Not only will they help people locate the main attractions they will also highlight some of the less well know areas of the city.

The signs have been specially designed to help visitors find their way around the city, directing them to key attractions but also helping them explore some of Brighton & Hove’s less well known attractions.

Brighton & Hove is the second city in the country to introduce the signage system, after the Legible London scheme in the West End proved a success with tourists.

It includes two sizes of map boards along with fingerposts. The smaller signs will be positioned along key pedestrian routes and the map boards at points where pedestrians are likely to stop and make a decision, such as the clock tower.

Information on the signs has been chosen with the pedestrian in mind and includes the city’s most recognisable attractions. Directions to attractions will inform visitors of the estimated walking time in minutes.

The signs will also encourage visitors to explore areas away from the established routes such as directing from Brighton Station to the North Laine and Kemp Town from the bus station.

They will replace some of the old metal ‘fingerpost’ signs and the council is now looking at offering the best of these for sale. They include signs to ‘Brighton Pier’, ‘Royal Pavilion’ and ‘Churchill Square.’

Councillor David Smith, Cabinet member for Culture and Tourism, said, “We’re taking down some of the poor-quality signs and those that are still legible, instead of throwing them away, we will be offering for sale. They may be of interest to those seeking a unique memento of Brighton. Any money raised will be put back into public services.

“The new signs will make it much easier for visitors to find the main attractions and help them discover some of the city’s hidden secrets which are a pleasure to explore.

“Research has shown that people are more likely to return to a city if they have found it easy to find their way around.”

The first sign is scheduled to go up at Brighton Station next Thursday, 27 August, ahead of the Bank Holiday weekend.

The project marks the first phase of the council’s Pedestrian Signing Strategy and focuses on central areas, including the Lanes, and North Laine.

It includes a pedestrian network which takes the visitor around the main cultural quarter of Brighton, to include the Royal Pavilion, Theatre Royal and Dome complex.

Funded from the local transport plan, the scheme also contributes towards achieving the council’s aim to increase walking trips in the city by 10% in 2011.

The council has been working closely with key city organisations to develop the strategy. They include the City Centre Business Forum, Brighton & Hove Hotels Association, Economic Partnership, disabled and cycling groups.

City Centre Manager, Soozie Campbell said: “It will be great to have signs directing people into the North Laine from Queens Road and to help people on North Street find the Lanes. These are two of Brighton’s favourite haunts but they can be tricky to find if you are not used to the layout of the city.”

Read related items on:
Tourism, entertainment and hospitality
Brighton & Hove City Council
Campbell, Soozie
Smith, David

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