A new interactive website to encourage employers to help their staff to get fitter has been launched for Brighton businesses.
Brighton & Hove City Council has joined forces with the NHS to promote Fighting Fit for Business an interactive animated experience that provides employees and employers with Do’s and Don’ts, Tips and Tricks to create a healthy, productive workplace.
The campaign is aimed at 35-50 year olds in the business world. The site communicates the key messages of the campaign to the target audience with a humorous and informal tone, through interactive animations.
The aim of the campaign is to raise awareness of the free training and information available to help local businesses create a healthier workplace and to promote the NHS's sponsorship of the Healthiest Workplace Award, part of the Brighton & Hove Business Awards.
Louise Sigfrid, healthy Workplace Advisor for Brighton & Hove City Council, said: "Some businesses don't realise how dramatically a healthy workforce can impact on profitability by reducing absenteeism,improving productivity, efficiency and, most importantly, increasing job satisfaction.
"It only takes a few simple steps to get started, as shown in the Fighting Fit animation. We hope this will raise awareness and help businesses get fit for the future."
Businesses interested in entering this year's Healthiest Workplace Award should visit the interactive first and then enter their business into the Brighton & Hove Business awards by following the link below. Judges are looking for workplaces that protect the wellbeing of employees and promote healthy living and working conditions. All businesses whatever their size can enter.
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