Almost nine out of ten shoppers in the UK now consult the internet before making key purchasing decisions, new research has revealed.
Researchers working on behalf of voucher code shopping site NetVoucherCodes.co.uk found that 89% of us now use the web to check prices before buying any item likely to cost over £100.
And it's not just big ticket items as almost three quarters of us (73%) check online before buying an item to cost more than £20.
The bad news for traditional retailers is that books and music are the most popular items bought online with 82% of shoppers saying they bought books online in the past year and 78% buying their music over the web.
Price comparison sites are now used by 86% of all shoppers and more than half of us 56% - are now using special codes from discount sites to make sure we get the best possible bargains.
Yet 32% of those surveyed said they had abandoned some voucher sites in the past because the offers were out of date or the sites were too slow to operate.
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