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News - 4 July 2009

Over 3 million more Brits to holiday in the UK

Millions of people intend to have a UK 'staycation' rather than a vacation this year. There has also been a rise in the number of people who don't intend to take a holiday at all.

The greatest drop in numbers of people going abroad for their main holiday come from the North of England. Many of these people are likely to come south this year and Brighton could stand to benefit enormously.

Last year, 43% of the entire population of Great Britain took their main holiday abroad with slightly less than a quarter staying in the UK.

This year, by contrast, there is a drop of over three million people (8% drop) intending to go abroad for their main holiday. Almost a third (29%) intend to take their main holiday in the UK, an increase of nearly two million (5%). And 36% don't intend to take a holiday at all this year - an increase of over one million people.

Regionally, only 37% intend to go abroad for their main holiday in the North West, a drop of 13%, with Scotland down by 7%, South East/East Anglia down by 8%, Wales and West down by 3%, North East, Yorkshire and Humberside down by 13% and the East & West Midlands down by 7%. With the greatest number, 51% in Greater London (down by 3%) still intending to leave UK shores.

Of those who are planning to take a short UK break this year, 88% of people said they were planning between one and three short breaks in the UK - and 12% said they would be taking more than that.

This is all potentially good news for Brighton as one of the nation's popular short break holiday destinations.

The survey was commissioned by sat nav supplier TomTom.

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