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News - 28 March 2009

Shopping and Eating Out Guide Introduces New Features to Beat the Recession

Surviving the current recession has to be the goal of hundreds of retailers and restaurateurs across Brighton and Hove. Businesses will be looking at ways to increase their revenue and cut their costs – but marketing spend should be the last thing to go!

The Brighton and Hove Shopping and Eating Out Guide was designed by the Business Forum to promote the city's wealth of shops and restaurants across the southeast and whilst it is extremely competitive on price it also offers great value for money.

The Shopping Guide is now celebrating its tenth year, and is offering a new direct debit facility to help businesses spread their marketing costs over a period of up to six months. With prices starting at just £131 plus Vat for a year’s advertising, this could mean a marketing spend of a little over £20 per month.

Businesses booking their space by 10 April 2009 will also benefit from an Early Booking Discount of up to £30, as well as the reduced rate of Vat at 15%.

Locally based online retailers can take advantage of a listing in the Virtual Brighton section at just £100 plus Vat.

All participating businesses benefit from being highlighted in a location map and comprehensive index at the back of the Guide, and first time advertisers receive a framed original watercolour painting of their shop to keep.

To give maximum impact and good value for money to advertisers, the distribution of this annual Guide has been carefully designed to reach residents, prospective new residents to the city, visitors from across the southeast, students from the many international language schools and the city’s two universities, as well as thousands of hotel guests and conference delegates.

Full details of circulation, advertising sizes and costs are available from: maddy.carr@btconnect.com, or call on 01273 735442. To download this information or to see a copy of the current Guide, click on the Shopping and Eating Out Guide button on the left hand side of this web page.


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