Books are being used to lure visitors to Brighton & Hove as part of a new marketing plan.
Brighton & Hove City Council’s tourism arm VisitBrighton is about to launch its first themed campaign to attract trippers this year: Tales of the City – Literary Brighton.
It will showcase the city made famous by writers like Jane Austen, whose characters were often visiting Regency Brighton. Others are Brighton Rock author Graham Greene and modern-day crime writer Peter James.
Tourism bosses have teamed up with organisers of the City Reads initiative, which this year is encouraging as many people as possible to read Markus Zusak’s The Book Thief. The first 500 people booking accommodation through the website www.visitbrighton.com for stays between 13 March and 23 May – the City Reads period - will receive a voucher to get the book free.
Cabinet councillor for tourism David Smith said, “We think this is the first time in the UK anyone has tried this ‘book for a booking’ idea. It’s aimed at intriguing people to consider a visit to the city, using books to show them what a famous and fascinating place we have here."
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