Has the credit crunch killed romance? Or is it just taking on a new guise?
Valentine's Day is the one day in February when restaurants can guarantee a good turnout. But this year they took a hit right across the UK as couples opted to stay in with a takeaway and a DVD.
For many, Valentine's Day is all about going out with a partner for a romantic meal. However, this year, research involving 1,108 people found that 75% of couples stayed at home. Many chose to order a takeaway instead of going out or cooking a meal.
Staying in with a takeaway could vary from ordering in a pizza to a having a Riddle & Finn Champagne and oysters hamper delivered to your door. And who is to argue which is the more romantic option.
There are indications that the pizza option was popular as Domino's has just reported a bumper season and has long term plans to open 450 more outlets.
The research by www.Just-Eat.co.uk, a takeaway ordering website found that one in three couples sat down to a takeaway together on Saturday evening to celebrate the romantic day.
Restaurant visits have declined this year compared to last, as more than half (52%) of those interviewed said they went out for a meal last Valentine's Day.
They say staying in is the new going out but if this is a fashion trend chances are it will only last a season or two at the very most.
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