The council has launched a campaign to persuade residents to ‘Buy Local’ in a bid to help traders get through the looming recession.
With Christmas and the January sales just around the corner, Brighton & Hove City Council are asking people to try to ensure they spend with local businesses wherever possible, rather than shopping elsewhere.
The move follows the council’s announcement last month of its ‘Recession Relief’ package (see earlier story) designed to help businesses with cash flow. Traders were offered more regular rent and business rate payments and the council committed to paying invoices from small businesses in 10 days.
The council is now asking at least 1,000 residents to pledge to join the “Buy Local” campaign and to display free window stickers promoting the idea. Traders who support the campaign will be offered shop window stickers promoting the campaign and get a free mention in an exciting new website.
Council leader Mary Mears said: “I am asking residents to stay in Brighton & Hove when they are shopping this Christmas and in the January sales. That means staying away from big shopping centres in and around London and elsewhere and always thinking about spending money in a way that ensures it stays in the city.
“Shopping locally will help boost the economy throughout the city because it will help protect local jobs. Supporting independent traders is particularly helpful as profits from these sorts of businesses are more likely to be re-invested locally.”
The council is asking online shoppers to try to use retailers based in Brighton & Hove where possible, and inviting residents to persuade friends or families from outside the city to come here and do their shopping in the city.
The campaign website www.brighton-hove.gov.uk/buylocal sets out how buying local can help the city through the recession. It also has links to local businesses and a section where residents can pledge their support.
Brighton & Hove is blessed with a number of unique and vibrant shopping districts that have something to offer everyone. To help you plan your "Buy Local" shopping click on the following links:
Unique Brighton is a collection of over 350 independent shops, bars and restaurants in the North Laine, North Street and The Lanes of Brighton.
The North Laine area of Brighton has 300 shops, 37 cafes, 22 pubs, 4 theatres, 2 museums, an award winning library and probably the best selection of small independent retailers on the South coast.
The Lanes in Brighton offers everything from independent jewellers to boutiques and photographic and artist galleries.
Hove offers independent specialist shops, award winning restaurants and excellent cafes and bars all within easy reach of the city centre.
Kemp Town Village is the place for stylish and relaxed shopping, grooming and dining. The compact village has a stunning variety of independent, bohemian, designer and fun businesses.
Churchill Square is situated in the heart of Brighton and has over 85 leading high street stores all under one roof.
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North Laine Traders Association