It's tough on the high street but the Internet is holding up. According to the latest figures from Hitwise, online competitive intelligence service and an Experian company, more shoppers than ever are abandoning the high street for the Internet this Christmas.
Not only is the Internet doing better than the high street but interestingly it is high street retailers that are making the most gains online. Online retailers that also have a high street presence are growing faster than pure play etailers.
During November, the top 100 high street retailer websites received 22% more UK Internet visits than the top 100 online only retailers. The most recent IMRG-Hitwise Hot Shops List, which ranked the top 50 UK e-retailers in October, included 30 high street names.
“With a few notable exceptions, high street retailers are pulling ahead of their online rivals when it comes to Internet shopping. Partly this is a result of their brand strength - consumers are obviously looking for cheaper prices in the current climate - but hey are also turning to trusted brands that offer value for money in these uncertain times,” commented Robin Goad, director of research for Hitwise.
“However, multi-channel retailers also provide more options for shoppers, and we expect that gap between the high street and online only retailers to widen during the key pre- and post-Christmas weeks as a result,” he added.
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