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Business Forum

News - 26 September 2008
(photo source: CorporateGames.com)

Corporate Games could be good for Brighton

It’s not quite the Olympics but Brighton & Hove could see a boost in its economy from hosting the UK Corporate Games. This event is the biggest company sports event of the year attracting up to 6000 competitors from UK companies large and small.

Council officials say the event in June 2009 would inject up to £3m into the local economy and be an opportunity to promote the city to top decision-makers from major firms.

Employees compete at sports and pastimes ranging from dragon boat racing and dominoes to football and badminton. All abilities are welcome and there are usually age categories to widen participation.

It’s a big corporate event and includes participation from huge companies like Barclays, Microsoft, Waitrose and British Airways. Local companies and bodies would also be encouraged to enter teams, ranging in size from individuals to hundreds.

In previous years the event has been held in Manchester, Newcastle, Belfast and Milton Keynes which hosted the inaugural games in 1993. Representatives of the games visited the city to make an assessment of the available facilities and declared it a suitable venue for the event.

Cabinet member for culture Cllr David Smith fully supports Brighton & Hove hosting the event in 2009. He said: “This is part of our priority to help grow the local economy. As well as promoting sport and earning the city money it’s an opportunity to show Brighton & Hove to top decision-makers from big companies and hopefully attract some jobs here.”

An independent company hosts and pays for the games. However the council would pay a £20,000 hosting fee from a budget set aside for tourism promotion. The regional development agency Seeda are also being asked by the organisers to contribute £80,000.


Read related items on:
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Brighton & Hove City Council
Smith, David


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