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News - 4 April 2008
The image used for the mail out campaign

Fantastic success for employer engagement project

A joint Brighton & Hove Economic Partnership and Learning Partnership campaign to raise awareness of the breadth of opportunities that exist for businesses to work with young people in local schools and colleges has yielded overwhelmingly positive results.

The £30,000 Learning Partnership campaign, coordinated by the Brighton & Hove Economic Partnership (BHEP) and supported by a wide variety of business organisations in the city, aimed to make it easy for businesses to find out about the most comprehensive changes to education in the past 40 years.

A press campaign in The Argus and Leader followed by a mail out to 13,000 businesses in Brighton & Hove and East Sussex encouraged businesses to return a reply paid card to find out more about how they can get involved with young people and education, but also gave employers who simply do not have the time the option to say, “please don’t bother us again!”

200 businesses have responded positively to the mail out indicating that they would like to find out more about the different ways they can work with young people, potentially doubling the number of businesses involved with schools and education providers in the city.

Dan Shelley, Brighton & Hove Learning Partnership Manager said: "The project provided us with a fantastic opportunity to work in partnership with key business representative organisations in the city to appeal directly to the local business community and dispel a local myth that the only reason that schools and colleges required employer input was to provide work experience and Apprenticeship placements.

We plan to continue the awareness raising campaign by attending the many trade and business organisation meetings over the forthcoming months and further highlight how businesses can become involved in monumental changes in the education system.

A big thank you to the 200 businesses that have so far responded positively to the campaign. The project will be on going and the door to engaging with schools and colleges is always open via the Education Business Partnership (EBP)."

The EBP has prepared a menu of options to send to businesses outlining the myriad of opportunities available, which can involve as little or as much time as businesses can afford.  Businesses can select which activities they might be interested in participating in, but do not commit themselves to anything by doing so.

Options include anything from giving an annual speech at a local school or hosting a business breakfast to taking part in local versions of The Dragons Den and The Apprentice, demonstrating that the days of businesses only being approached to provide work placements are long gone. 

The EBP will provide a full level of support to businesses participating in any activities, but it will always be up to the business as to how much they get involved.

The Griffin Hotel, Brighton was quick off the starting blocks. It is the first business to arrange a face-to-face meeting with the EBP as a result of the campaign.

To find out more about how your business can get involved click on the link below to download a menu of options and contact Therese Cole from the Education Business Partnership on or 01273 294 819. And remember BUSINESSES DO NOT COMMIT THEMSLEVES TO ANYTHING BY REQUESTING INFORMATION


Read related items on:
Learning & Skills
Brighton & Hove Chamber of Commerce
Brighton & Hove Economic Partnership
Brighton & Hove Education Business Partnership
Brighton & Hove Learning Partnership
FE Sussex
Sussex Council of Training Providers
Shelley, Dan

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