ACT Travelwise which promotes sustainable transport alternatives, has chosen Brighton & Hove, a cycling demonstration town, to host a conference on promoting cycling to employees and members of Brighton & Hove's Travel Plan Partnership can attend for FREE.
The conference will cover many of the pertinent issues that surround cycle promotion, such as health implications, cycle promotion to hard to reach communities, infrastructure design, and there will be case studies presented by large and small employers from the private and public sectors.
The modal share for cycling in the UK remains a long way behind major European Cities, but Cycling England hope to change this, through the Cycle Demonstration Town’s project which it has been announced will be extended to several new towns and one cycling city this year.
Expert speakers will deal with some of the main issues that affect cycle promotion such as health, infrastructure design and cycle promotion to women, and minority communities.
Philip Darnton, Chairman of Cycling England, will talk about the current and future plans for cycle promotion and Geoffrey Theobald, Lead Member for Environment, Brighton and Hove City Council will talk about why the city sees cycling as important. ACT TravelWise Director, Rose McArthur will chair the day and present her experience of promoting cycling through a Travel Plan.
Case studies will illustrate the variety of ways that cycle promotion can work on the ground, what has been tried, what worked, and what doesn’t work and why.
The day will finish with a tour of the cycle freeways and shared space developments in Brighton & Hove that will have been completed just a few weeks before the day of the conference.
There will also be opportunities to view a range of products and services available during a mini exhibition of some of the leading providers for the sector.
The conference is scheduled for 20 May 2008 and will be held at Hove Town Hall. For further information download the attached booking form.
Brighton & Hove City Council has negotiated 30 free places for members of the Brighton & Hove Travel Plan Partnership.
Businesses who wish to take advantage of this offer but aren't already developing Travel Plans should contact Rob Dickin, Travel Planner, Brighton & Hove City Council on firstname.lastname@example.org.
Otherwise businesses should book direct with ACT Travelwise.
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