Easter was a tough one for retailers this year. Severe weather warnings, a very odd school holiday arrangement and the fact that it was about three weeks too early all added up to something of a disaster for any trader trying to pretend that spring had arrived.
The fact that it was too early in the year put the whole event in the danger zone from the outset. It was also planned to be separated from the school Easter holiday so not everyone was quite ready to celebrate it. Families with the option to wait till the April holiday would almost certainly take it. And to top it all the weather was Siberian.
So it is perhaps not at all surprising to learn that footfall figures published by Springboard show a fall nationally of 19.7% on last year and even the West End, which out-performed most areas, suffered an 11% drop.
In Brighton footfall was not only down on last Easter but also down on the previous week. It was however, up on the same week last year
but, of course, that wasn't Easter in 2007 which didn't happen until lae in April. With the school Easter holiday running from 5-20 April and the weather starting to improve maybe next month will be much better for business.
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