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News - 14 December 2007
Pre-Christmas sales tell a tale of tough trading
The traditional Christmas build-up on the High Street has now gone into reverse with shopper numbers plummeting day by day, according to the latest figures from Experian company FootFall. As the seasonal slump begins to cause panic amongst retailers, many are launching their high-profile sales early with further sales and discounting expected on the High Street by the weekend.
This is very much a national average picture. In Brighton footfall is increasing week on week as well as year on year. This is in spite of a long period of wet weather followed by a very cold spell.
Experian’s figures also show an increase in footfall at retail parks. The implication is that retail parks are stealing market share from the town centres. This could potentially be a very dangerous trend for Brighton and it is important that the city continues to finds ways to compete with these alternatives by making it easier for shoppers to access the city centre.
The Unique Brighton Home Delivery Service (see stories in Knowledgebase) and cuts in bus fares will certainly help but so would a park and ride scheme and a more reliable weekend rail service.
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