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News - 30 November 2007

Brighton City Centre sees increase in shoppers as Christmas approaches

Brighton City Centre has seen a solid improvement in City Centre footfall this November, with an average growth of 7.2% over the month on 2006 figures. In real terms, this amounts to an average of 3998 more shoppers out and about on a Saturday.

This data shows a good increase on the November 2006 picture. If seasonal trends follow suit for the coming months, we can expect a continued growth towards Christmas.  This will be followed by an expected reduction in footfall during the period between Christmas and new-year, with steady recovery for the January sales and through into February 2008.

This data is collected on a weekly basis by cameras at strategic points in the city. The Business Forum uses this to cross reference with a yearly manual count, giving us a better understanding of the trends of consumer movement.

The annual manual count is taken at locations on Trafalgar Street, Sydney Street, Kensington Gardens, Gardner Street, Bond Street, North Street, Ship Street, West Street, Queens Road, Western Road, East Street, Manchester Street, St James's Street and George Street.

By using the yearly count from the City Centre we can calculate the difference between the camera count on the same day. This helps us to estimate the weekly changes throughout the city.

These figures are not definitive, but can give us an idea of the trend movements of people who are moving about the city. A full breakdown of the extrapolated data can be purchased from the Business Forum for £50 or, for £100 we can update you on a monthly basis for a year. To order, call Gavin on 01273 410251 or e-mail gstewart@brightonbusiness.co.uk.

A monthly update on Western Road will be published here during 2008. This is a collation of the ‘camera count’ data and is 98% accurate.

Click here to download a pdf of the camera count data


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