Traders in central Brighton (recently named Britain’s most sustainable city) have launched a new environmentally acceptable way to shop. They are encouraging people to leave the car at home and use a new Home Delivery Service to get their shopping home.
Unique Brighton the city centre Business Improvement District has devised the concept of a green shopping spree in time for Christmas. For just £5 customers to any shops in the Unique Brighton area can have all their purchases delivered to their home at a time to suit them.
The aim of the scheme is to encourage more people to go shopping by bus, bicycle or on foot. This solution will be far cheaper and easier than driving when you take into account the petrol, the parking and the stress.
Having the shopping delivered will also solve the aggravating problem of returning on the bus laden with parcels and carrier bags.
Customers will be able to shop anywhere within the Unique Brighton area (Main streets of the North Laine, Meeting House Lane, Market Street, Market Place, North Street and the north end of East Street) and just charge up the goods for home delivery the next day or at a time to suit them.
They will then be free (no bags and no worries about a ticking meter) to go out for a meal or go to the theatre or cinema for the evening. This means people can really make the most of their day in Brighton and help to cut Brighton’s carbon footprint at the same time.
City Centre Manager Soozie Campbell says, “There will be a single flat fee per customer no matter how much you buy. So plan for a full day’s shopping and an evening out and get the Christmas shopping done and dusted nice and early this year.”
The scheme was launched on 29 October and will run till Christmas initially. If it proves successful it will be continued next year and rolled out to a larger area.
Andrew Fisher, chairman of the board of Unique Brighton, said, “We are delighted to be launching this scheme in the Unique Brighton area. Parking in Brighton can be expensive and challenging, especially at weekends, so now shoppers can take the train, bus, cycle or come to enjoy the area on foot, safe in the knowledge that their shopping can be delivered home to them.
“This initiative could ease congestion and in the process, encourage people to consider the environment. We have received positive feedback from the traders and we’re sure shoppers will embrace the offer too.”
Brighton- based courier and delivery service, Bullit has partnered with Unique Brighton to handle the distribution. Deliveries are available to customers who live within the BN1, BN2 and BN3 postal districts. A one-off cost of £5 will be charged irrespective of how many items are bought from any number of shops in the Unique Brighton area.
Theo Birch, managing director at Bullit said, “We are delighted to be working in partnership with Unique Brighton on this innovative scheme. All shoppers should consider using this great service – after all, more often than not the cost is much cheaper than a car parking space!”
There will be a size and weight restriction (basically anything that one man can carry alone). The courier company Bullit has also pledged to donate a proportion of the profits from the scheme to the Carbon Trust.
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