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News - 19 October 2007

Brighton & Hove Businesses take a fresh look at tourism

Three years ago, the first ever Tourism Strategy for Brighton & Hove was jointly launched by the Brighton & Hove Economic Partnership and Brighton & Hove City Council.

Since then, the landscape has changed. New developments of international importance are becoming a reality; the King Alfred in Hove, the Black Rock International Arena, The Brighton Eye 360 and the ambitious remodelling of the Brighton Conference Centre and the Churchill Square Shopping Centre.

This new vista holds a lot of challenges and opportunities and the prize for getting it right will single Brighton & Hove out as the premier destination in the UK for holiday makers, the burgeoning friends and relatives market and the hugely important business and incentive travel sector.

Ever since it became fashionable to take the water at Brighton in the mid 1700s, much of the city’s economy has been squarely based on tourism. In 2007, the city is flourishing where other seaside destinations have floundered. The ability of the City’s tourism businesses to adapt and grow in an ever changing backdrop has made Brighton & Hove a real success as a destination.

But we must not be complacent. The time has come to revisit the 2004 strategy to make sure that it is fit for purpose for the years ahead. Central to this is support from the City’s businesses for the strategic vision.

The Economic Partnership will be giving the City’s tourism sector an opportunity to contribute to that vision on Tuesday 20th November, from 5pm – 7.00pm, at the De Vere Grand Hotel in Brighton. The debate will be stimulated with a ‘tourists eye view’ of the city today, a video record of the highs and lows of a real visitor as they spend time in the city.

This important consultation event will ensure that business aspirations are central to the strategy and the backing of businesses will be built in to Brighton & Hove’s strategic tourism framework for the next ten years.

For more information about the invitation only event, please contact Gavin Stewart on 01273 410251 or e-mail

Read related items on:
Brighton & Hove City Council
Brighton & Hove Economic Partnership

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