VisitBrighton hosted its yearly Partner event, Tourism 2008, at the Old Ship Hotel last week, attended by 100 businesses.
Guests enjoyed a lively networking session before hearing presentations from VisitBrighton, Brighton and Hove City Council and guest speaker Simon Fanshawe - Chair of the Brighton & Hove Economic Partnership (BHEP)
Tourism 2008 , at the Old Ship Hotel on Thursday 4 October, was attended by 100 local businesses including hotels, guest houses, attractions, entertainment venues, shops and restaurants. Guests heard presentations from Adam Bates, Head of Tourism, Councillor David Smith, Simon Fanshawe writer, broadcaster and Chair of the Economic Partnership, and VisitBrighton's Marketing Manager Nick Vowles, who launched the new VisitBrighton brand.
After considerable market research VisitBrighton plans to promote the city as the “Best City Break in the UK” and the new branding has been co-ordinated throughout all its customer communications, including its website and the new look conference brochure which will be launched towards the end of the month.
Simon Fanshawe described the city as vibrant, attracting increasing numbers of young people who love the quality of life despite high rents, parking issues and congestion and that as a city “we are getting there”. He added that the challenge for the city is how to drive up quality with the infrastructure as well as within individual businesses, and that as a “green city” we are always looking to reduce pollution and the number of cars coming into the city whilst still servicing the thousands of visitors and hotel guests that we welcome.
Mark Jones, Chair of the Brighton & Hove Hotels Association, who joined in the debate, commented that the next 5-10 years will be a big challenge for tourism with the number of new developments proposed for the city including the Brighton Centre and Brighton Marina. He urged all tourism partners to think hard, explaining “It is vital that the infrastructure will support the changes, and that we continue to attract visitors to the city – we cannot afford to be complacent.”
To find out how you can become a VisitBrighton partner, log on to www.visitbrighton.com.
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