the Business Forum and
the Economic Partnership
in Brighton & Hove
Homepage    BCRP Intranet    Funding    Events    Knowledgebase    Links    About us     Contact us
Key projects



Workforce development 


Business &

Property &
Development sites




Consultation opportunities

Brighton & Hove Business Forum
8-11 Pavilion Buildings, Brighton, BN1 1EE
Tel: 01273 735442
Email: info@brighton

© Brighton & Hove
Business Forum

News - 28 July 2007

Brighton to extend a warmer welcome

We say ‘Welcome to Brighton’ in flowers at the London Road entrance to the city but the sentiment is a superficial one. What follows the floral display is a traffic jam allowing visitors plenty of time to notice the rows of derelict buildings and rundown shops.

The regeneration of London Road and Lewes Road is long overdue. Brighton & Hove City Council recently commissioned a major feasibility study and now a radical revamp of the area from the Vogue Gyratory to St Peter’s Church and out to Preston Road is about to commence.

Proposals for the redevelopment include a business quarter, a cultural centre in St Peter’s Church and a public square at the Vogue Gyratory.

The strategy is in three parts: the Lewes Road area plans concentrate on building up the ‘knowledge economy,’ proposing start-up support for young entrepreneurs, as well as providing more green space and investigating the potential for redesigning the Vogue Gyratory road system.

London Road central proposals include improving the shop fronts and retail opportunities; redeveloping the Open Market and looking at the future role St Peter’s Church can play in the area. There is also a possibility of grants being made available for improvements to shop fronts

Preston Park west area proposals suggest making more of the historic Viaduct. The strategy recommends imaginative lighting to emphasise the landmark and the space under the arches, which would provide attractive workspaces. Vacant sites will be brought back into use through mixed-use development.

Councillor Brian Oxley, chairman of the Policy & Resources Committee, said, “It is vitally important that these ‘gateways’ to our city are regenerated – it will have a big impact on residents and visitors alike.

“There is a tremendous opportunity here to provide something that meets the needs of local residents and create a vibrant, balanced residential neighbourhood, as well as commercial opportunities and a welcoming environment for visitors.”

An important element of the strategy is to improve the transport infrastructure in areas such as Preston Circus, Vogue Gyratory, St Peter’s Church and Valley Gardens to improve access, safety and the environment and make it easier for people to use sustainable transport.

A Transport and Urban Design Study was carried out alongside the regeneration strategy, which outlines opportunities for pedestrian, cycle, public transport and parking improvements, coupled with enhanced landscaping.

So in future when we say ‘Welcome to Brighton’ we won’t just say it with flowers. We’ll say it with sincerity.

Read related items on:
Built environment
Brighton & Hove City Council

Browse our business Knowledgebase or search by keyword


20 March 2018
Brighton names most entrepreneurial city AND second best for student happiness according to Fresh Student Living
19 March 2018
A Meeting with Chris Fox, Lib Dem Peer - Why Business Matters 14 March 2018
Better Business for All Event with BEIS 7 March 2018
Brighton celebrates women in tech as Spring Forward festival returns for a fourth year 6 March 2018
Six months of success for BTN BikeShare 2 March 2018
Sustainability in Action masterclasses for Sussex businesses 2 March 2018
Doing Business in China comes to Brighton 1 March 2018
Brighton & Hove Chamber of Commerce presents: Protecting your brand- a guide for fast growth businesses 1 March 2018
Long haul passengers boost local economy and jobs, according to new Gatwick report on the 'Visitor Economy' 28 February 2018
Save time reporting crime 27 February 2018
Warren Morgan Resigns from Brighton & Hove City Council 23 February 2018
Brighton Technology Company, Paxton Ranks in Sunday Times 100 Best Companies to Work For 23 February 2018
Greater Brighton's Commercial Property Database 22 February 2018
SE-ASSIST - Launch of Loan Capital in Greater Brighton 19 February 2018
House Price update Q4 2017 19 February 2018
What would you do in a crisis? 19 February 2018
The investment journey for high growth entrepreneurs 9 February 2018
Make Change Count 2018 - helping rough sleepers in Brighton & Hove 8 February 2018
Brighton Technology Company Paxton Announces Recipients of New Scholarship Programmein Association with the University of Brighton 8 February 2018
Cyber London Accelerator Invites Summer 2018 Entries 8 February 2018
Innovate UK Launches Strand 2 Emerging and Enabling Technologies Sector Competition 8 February 2018
Success In Sussex As Food And Drink Heroes Crowned Winners 8 February 2018
UK Games Fund - Fourth Round Open to Applications 8 February 2018
Innovate UK & Prince's Trust Launch Young Innovators' Programme 6 February 2018
Brighton & Hove Food Partnership launches 'Kit Out The Kitchen' crowdfunding campaign 2 February 2018
Brighton & Hove Council and Crest Nicholson win £15m government funding to kickstart King Alfred project 1 February 2018
Could a Utilise Plus Programme grant help you? 1 February 2018
Shoreham Port Facilitates Huge Operation 18 January 2018
IUK Announces Collaborative R&D Funding for Connected and Autonomous Vehicles Simulation 18 January 2018
Renault-Nissan-Mitsubishi Launches $1 Billion Corporate Venture Capital Fund for Next Generation Mobility 17 January 2018
PORTlife #17 Newsletter Out Now 17 January 2018
Over £19,000 raised for Burning the Clocks 2017 11 January 2018
Brighton Main Line Improvement Project: Planned closures in October 2018 and February 2019 11 January 2018
Come on in! Fairtrade Fortnight 2018 8 January 2018
Sussex Business SkillSnap targets hospitality industry skill shortage 3 January 2018
House Price update 2017 Q3 20 December 2017
£14.35 Million European Regional Development Fund Launched 19 December 2017
Leading the way - Sustainability in Action masterclass 15 December 2017
Brighton is among the best places to start a business due to their strong growth factors 15 December 2017
GTR consultation ends 20th Dec 2017