Brighton shoppers and tourist will now find it even easier to shop, eat and drink in the city thanks to the launch of a new website on Wednesday 25 April. The site will also ensure that news from traders about new stock and promotions is available to customers all over the world in an instant.
Uniquebrighton.com has been funded by the Brighton BID (Business Improvement District) – recently rebranded as Unique Brighton – the most cosmopolitan destination in the city. Unique Brighton consists of over 380 traders offering a collection of specialist shops, bars and restaurants in the North Laine, North Street and The Lanes.
The website provides a dedicated section for visitors to browse through the different types of shops, bars and restaurants on offer to them in the area, as well as how to find them. Visitors can also be the first to find out about special offers, discounts and events taking place. The website will be updated on a regular basis.
On Wednesday nine traders from the North Laine, North Street and The Lanes gathered in the BID area to launch Uniquebrighton.com. Stuart Wilkie, chairman of The Lanes Business Network and owner of children’s shop Charlie Barley was one of the nine traders, said: “We are thrilled to be a part of today’s website launch, and the BID in general. Anything that encourages more custom to the area is a big plus for us.”
Other traders that took part in the launch included David Duke from Revamp, Andy Connell from Wildcat, Steve Pybus from Dirty Harry, Jackie Alexander from Komedia, Anastasios Tsakonis from End of the Lanes Café, Gavin Atherton from Pure South, Dan Foster from Size? and Mayamoon Kenward from The Pier.
Andrew Fisher, chairman of the BID board, said, “We are delighted to be able to launch uniquebrighton.com to both residents of the area, and potential visitors. We have worked hard to produce a website that looks good, works well and offers visitors a genuine benefit.
“This website will be invaluable to people wanting to find out more information on the best and most recognised area in the city. With so much diversity going on, there really is something for everyone to enjoy.”
The Brighton BID was introduced in July 2006 to improve the visitor experience, create a safer environment and attract more custom to the area. Visitors and residents were treated to a £300,000 Christmas light display in the BID area in November and December 2006 – the first official display the city has ever seen.
As well as the Christmas lights, traders in the BID also fund on-street security patrols. Security guards patrol the BID area, dealing with anti-social behaviour on the street and shoplifting on business premises. The BID patrol officers also provide an information service, offering advice and assistance to people visiting the area.
Please visit www.uniquebrighton.com for more information.
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