A major opinion poll by the independent researchers ICM has demonstrated emphatically that the vast majority of people in Brighton and Hove are in favour of the plans for the redevelopment of the King Alfred.
Three times as many residents supported the plans than opposed them in the telephone survey of 1,000 people spread across Brighton and Hove, representing the geographical and demographic spread of the city.
Support was strongest amongst the under 45’s but support generally was strong across the whole city with people in Hove, in close proximity to the site, little different to the rest of Brighton.
This overwhelming majority were as keen on the design itself as they were on the new leisure, sports and swimming facilities being provided and welcomed the scheme’s ability to modernize and redevelop the area. The people against the plans mainly cited a dislike of the design as their reason for objection.
In the survey six times as many people felt that the King Alfred redevelopment would make Brighton & Hove a better city than those who felt it would not.
Commenting on the report Karis Managing Director, Josh Arghiros, said:
“This is a real endorsement of what we are trying to deliver for the people of Brighton & Hove. This is the first chance residents across the City have had an opportunity to give their views and they have given our plans a resounding thumbs-up. The city needs the King Alfred scheme, business leaders are massively behind the scheme as they can see its benefits and now the people have made their choice clearly.”
The Brighton & Hove Economic Partnership supported the King Alfred plans in a formal response to city's planning committee.
The full ICM survey results can be downloaded by clicking below.
Click here to download ICM Survey on King Alfred plans
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