The scheme, called Personalised Travel Planning, brought about a 71% increase in cycling in the Valley Road area and 30% increase in the number of people using sustainable transport.

Now Brighton & Hove City Council’s Environment Committee is being asked to give its approval to launching a new phase of the project in west Hove.

Travel advisors would knock on about 10,000 doors in an area stretching from the city boundary in south Portslade, to Sackville Road in Hove and give out free information, advice, leaflets and incentives about sustainable transport.

Chair of the environment committee Cllr Gill Mitchell said: “The travel team have had some great early results from their work in Portslade. There’s no ‘hard sell’ with this project, it’s just about giving out information to encourage people to use sustainable transport. We’d like to extend the same benefits to west Hove this year and the rest of Hove in 2008 and 2009.”

The scheme is being run in conjunction with cycle works being put in place across the city. The city council is currently building the Hove to Hangleton cycle route, has installed 216 new cycle parking spaces and is building ‘advanced cycle stop lines’ at 28 junctions to keep cyclists safe while waiting at traffic lights.

The building works and personal travel project is being funded by the city council and Cycling England, using money granted from Brighton & Hove’s status as a Cycle Demonstration Town.

If given the go-ahead the personalised travel plan project will start in June 2007 and last for three months. The third stage of the project will be completed over the same period in 2008 and the fourth in 2009.