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News - 2 December 2006

Hotting up for Christmas

Brighton seemed to be bustling on Saturday but national footfall figures for the previous week tell an uninspiring tale. Although footfall is rising as Christmas approaches the national picture is very much down on last year…and last year wasn’t great.

According to the latest figures from Experian company, FootFall for the week ending 26 November footfall is down 9.1% for the week and 15.1% over the weekend. But retailers shouldn’t lose hope of a sharp increase towards the end of the season, says the retail analyst.

Encouragingly figures for Churchill Square are significantly up on the national average (just 1.9% down for the week) and in fact showed an increase in footfall on Saturday 26 November compared with last year.

Retailers that also have a strong Internet presence can expect to do much better than stand alone shops with more and more consumers turning to the web to do their Christmas shopping. The Internet also enables consumers to do their research in the comfort of their homes so that when they come shopping they have decided what they want and are on a mission to buy. This means that low footfall is not always bad news.

We can also expect to see some fierce cost cutting and competitive marketing over the next few weeks as retailers fight their corner. This will help to draw people out into the city and will be good for business generally.

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