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News - 26 November 2006
Biking back to the high Street in Brighton
Halfords has reversed its out of town strategy with the opening of a new shop in Queens Road, Brighton. The new shop has a new brand name, Bikehut, and it could be the first of many as out-of-town and edge-of-town retail becomes harder to achieve.
A second store is due to open in West London next year and a further six are in the pipeline. If all goes well with the first eight pilots then a national roll out will be very much on the cards.
Halfords is a leading bicycle retailer selling one in every three bikes sold in the UK and is also a leader in car accessories. It has 420 stores supporting a staff of 10,000 nationally but in Brighton & Hove it competes against a plethora of small independent bike shops offering a level of service that Halfords often cannot match.
The return to town centre locations is in part a reflection of the difficulty that retailers encounter when trying to establish new outlets anywhere else due to tighter planning controls on out of town shopping.
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